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THE BUSINESS OF PUBLISHING

Whether you choose to publish your book through a Subsidy Press or go 100% independent, you are essentially setting up a business. From choosing your publishing company name to filing sales taxes for books sold, several things need to be done before you can announce your book to the world. If you already have an established business or non-profit, consider rolling your publishing “arm” under that existing business. The book(s) you publish will not only add credibility to your business, but it will open the door for further opportunities.

Important Considerations Regarding the Business of Publishing Your Book

The links below represent several important considerations regarding the business of publishing your book. Take the time to look at each section carefully.

Setting Up Your Business

Your Business Identity

ISBN Assignment

Control Number and Cataloging in Publication Registration

Copyright Registration

BowkerLink Registration

 

The business of publishing is a detailed process. If you find you’d like to have someone take care of these details for you, contact us at IAmPublished.com. We offer a wide range of publishing services and several affordable packages depending on your needs.

 

THE BUSINESS OF PUBLISHING—BowkerLink Registration

Setting Up A BowkerLink Account

The BowkerLink Books in Print database system is a well-kept secret of the subsidy press industry. Photo of a laptop computer and writing pad with pen and stack of books in the background, linked to post about The Business of Publishing

Bowker’s exclusive publisher access system gives you the power to communicate with a wide audience of book buyers. Through the system you can announce new releases and update prices and the status of each title you publish. Their web-based system is easy to use and exposes your titles to many facets of the book industry. By including your book in the database, it will be accessible to almost every book seller in the world. Best of all, your listing is free.

Go to www.bowkerlink.com, click on “New User?” and follow the steps to set up and use your BowkerLink account.

Setting up a BowkerLink is a detailed process. The information given here may not represent all of the requirements necessary.

IAmPublished.com offers a wide range of publishing services and several affordable packages depending on your needs.

THE BUSINESS OF PUBLISHING—Setting Up Your Business

Having a business normally requires certain legal responsibilities, whether you are in the United States of America or elsewhere. Wherever you are located, you will need to seek legal council or your local government agencies for advice in setting up registrations for your business.

Photo of a laptop computer and writing pad with pen and stack of books in the background, linked to post about The Business of Publishing

 

Corporations

In the US, you can create your business as a sole-proprietor, LLC, or corporation. We are not going to tell you which option to choose, but we recommend the book LLC or Corporation: How to Choose the Right Form for Your Business by Anthony Mancuso as a good resource to get you started. Our recommendation is that you make an appointment with your local Chamber of Commerce office, CPA, or attorney to determine which option is right for you. However, we can give you some resources to get started:

The Small Business Administration (SBA)

If you haven’t checked them out yet, your local SBA office can give you free advice as to which types of licenses are required to do business in your area. Their website also provides a host of information to help you get started, maintain, and thrive as a business. To find the SBA office nearest you, visit www.sba.gov

SCORE

SCORE is an organization consisting of volunteer retired executives. Their advice and free business consulting is invaluable for small business owners. We offer mentors, how-to resources, templates, training and workshops to help your small business succeed. They can also walk you through marketing techniques and strategies, daily business activities, and more. Visit www.score.org for more information.

Sales Tax

In the US, most states have a local sales and use tax. Whether you choose a subsidy press, traditional publisher, or if you self-publish, you are required to obtain a sales and use tax certificate. You are responsible to collect sales tax for ANY direct sales of your books. Usually sales and use taxes are filed quarterly, and many states have an online filing option. Some states charge a small one-time filing fee, so call your state registrar’s office to find out how to get your tax certificate. You should be able to find the proper contact information on your state’s website or in the phone book.

Other Various Registrations and Activites

While you are getting your business set up, you may want to do one or more of the following:

  • Obtain a business license, if one is necessary. You may need to register a DBA (Doing Business As), Fictitious Name, or Assumed Name). Check with your state or local government for information on how to file.
  • Look into trademarking your business name and/or logo. This can be done at the State or Federal level.
  • Get a small business checking account.
  • Obtain a Post Office Box.
  • Find a CPA to consult for tax advice.
  • Find an attorney or purchase a Pre-Paid Legal membership for legal advice for your business.

Setting up a business for your published works is a detailed process. The information given here may not represent all of the requirements necessary in setting up your business.

IAmPublished.com offers a wide range of publishing services and several affordable packages depending on your needs.

Important Guidelines for Copy Editing

Your book is your baby. You want it to look the best it can and convey your message in the most understandable and clear way. The best way to ensure this is to contract a professional editor to look over your manuscript. When interviewing editors, be sure and choose one who uses the standards outlined in a recommended style guide. The Chicago Manual of Style is the most widely accepted in the publishing industry.

Important Guidelines for Copy Editing

There are two different types of editing:

  1. Developmental editing is where an editor takes your work, and then completely reworks it to be what they think is best. They may also work hand-in-hand with you to write the book. There are times you may want this type of service, but it can be costly when self-publishing. This is the type of editing most common with traditional publishers.
  2. Copy editors take your work and go over it with a fine-toothed comb searching for spelling and grammar errors, correct use of punctuation, etc. They know what to look for to make your manuscript look consistent and professional.

You can save money on copy editing if you follow these self-editing techniques before handing your manuscript over to an editor.

  1. Double-spacing after sentences—Correct computer spacing is now just one space after punctuation, not two. Typewriter spacing used to be double spaced due to the difficulty in reading the type.
  2. Dashes—Use “em-dashes” (ie: —) to replace commas or for pauses in sentences. Do not mix commas with em-dashes in the same sentence. [Wrong: Kelly’s heart was beating so fast, like a snare drum—that she felt it was going to burst. Right: Kelly’s heart was beating so fast—like a snare drum—that she felt it was going to burst.] Keep it consistent. Use “en-dashes” (ie: –) to replace the word “to” such as between dates or a range of numbers (ie: 1882–1904). Only use short hyphen dashes (ie: -) as hyphens. Dashes can be inserted using Microsoft Word by going to “Insert” → “Symbol” and clicking on the “Special Character” tab. The first two choices are em and en dashes.Inserting Symbols, Figure 1
    Inserting Symbols, Figure 2

  3. Underlines and ALL CAPS— Underlines and ALL CAPS alone or combined with bold type are taboo. Try to avoid underlining if at all possible. Instead, italicize the word or bold it (or both). If you must have an underline, make sure you have a good reason such as using underlines for key reference words if there are many other formatting types already being used in the same sentence or paragraph. This helps keep your book interior clean and easy to read. ALL CAPS indicates that the author is “screaming,” so make sure you have a good reason to use them, such as a character shouting something.
  4. General spelling—Be sure to read through your manuscript thoroughly for spelling errors, as the word processing program will not catch them all. The most common errors that your spell checker may not find include misuse of the words “then” and “than,” “there” and “their,” “it’s” and “its,” etc.
  5. Find-and-Replace—Word processing programs make it easy to catch most of these errors. Hold down “Ctrl” and “F” at the same time for the “find” action. Click the “Replace” tab. For example, to replace all double spaces (there should be no double spaces in a manuscript) type two spaces in the “Find What” space, then type one space in the “Replace with” space. Click “Replace” and Microsoft Word will automatically find and replace all those errors. This works with words you or your typist may consistently misspell as well.Filler Image SmallerFind-and-Replace in Microsoft Word, Figure 1Find-and-Replace in Microsoft Word, Figure 2
  6. Permissions—If you want to use a quote, scripture verses, or other previously published material in your book, you must obtain permission from the owner or copyright holder of that material.  Certain material may be considered public domain, in which case, you do not need permission to use it. However in those instances, it’s still best to cite the source. If you’re not sure, search to see if it can be verified that it is public domain. If the quote you want to use is not public domain, contact the publisher and/or author of the work to be quoted for permission to use it. Publishers have different procedures for obtaining permission to use material that is copyrighted. Most won’t charge for the use, but it’s still important to go through the proper steps so you won’t run into any legal issues later.

In conclusion, when preparing your manuscript for editing, clarity and consistency are key. If the manuscript’s format isn’t consistent, it will look amateur and unprofessional. Unfortunately, unedited (or poorly edited) books have contributed heavily to the “bad name” of self-publishing. The good news is, that trend is changing! Once again, when unsure of anything, check The Chicago Manual of Style, which outlines the current editorial style guidelines for professional-looking books.

An overview and cost comparison of the ways to publish your book

If you’ve written a manuscript or if you’re in the process of writing one, there are many things you have already learned. In addition, there are even more things you may need to know. If you’re a first time author, there are details that may not have even occurred to you that will definitely make or break the success of your hard work.

In the history of writing, people who write have never had the benefit of the opportunities that are now available to help them see their dream come true.

In the past, it didn’t matter how passionate a writer was about the story they had to tell, the question of whether their book would become published was a matter that was mostly beyond their control.

In truth, less than 1% of authors who hope to be accepted through traditional publishing methods will actually reach the contract stage with their manuscript. At the end of only one day, thousands of potential authors have been rejected and may be left wondering if there is any hope of ever seeing their words in print.

If traditional publishing has been your dream, don’t be discouraged by the facts. Let’s take a moment to define the principal ways books can now be published.

Traditional Publishing – The business of producing books to sell to the public. A book publisher buys the rights to an author’s manuscript. The publisher then has control the writer’s work and makes all of the final decisions about the content and how it will be presented. Often, the writer is expected to share costs of promoting the book and may receive very little financial return, if any.

Subsidy Publishing – A partnership between a publisher and an author. Both parties provide an investment in moving a manuscript through the stages of development all the way to becoming a book in print. The profits are shared.

Self-publishing – To publish a book using the author’s own resources and finances without the help of an established publisher. The author has complete control over every aspect of the process and retains 100% of the rights and profits.

Assisted self-publishing – To publish a book using the author’s own resources and finances and the services of an experienced professional. Some authors may pick and choose which parts of the publishing process they will pay to have help with. Others may agree to contract the services of a company or an individual who will basically do everything for them, yet the author will retain 100% of their own rights and profits.

Publishing Options Chart

Typical Book Publishing Investment ComparisonIf you’re writing a book and need help with the publishing process, please let I Am Published! know how we can help you. We offer a wide range of services and several affordable packages depending on your needs.

Essential Oils for Pregnancy, Birth & Babies, Second Edition

Author, Stephanie Fritz, LM, CPM, also known as The Essential Midwife, contracted I Am Published! for the first and second editions of her excellent book, Essential Oils for Pregnancy, Birth & Babies.

 

Essential Oils for Pregnancy, Birth & Babies, Second Edition, by Stephanie Fritz, LM, CPM

I Am Published! provided the cover design, interior formatting, printing, e-book formatting, registrations, and distribution for this book.

We are highly pleased with the delicate beauty of this publication, inside and out. The thoughtful use of subtle color and flourishes on the cover, along with a luxurious silky texture, bestows Stephanie’s book with an irresistible attraction to those seeking wisdom in the art of using essential oils during the childbearing years and beyond. Every page is packed with information and each spread is elegantly displayed.

Essential Oils for Pregnancy, Birth & Babies Second Edition, by Stephanie Fritz - an inter spread of the book

 

 

 

 

 

 

 

 

 

We hear nothing be great things about the success of this book among pregnant moms and others who have already given birth.

Stephanie Fritz is a Licensed Midwife and Certified Professional Midwife. She has a very successful midwifery practice in Southeast Arizona, covering a 2.5 hour radius around her, from the desert to the mountains. Many of her out-of-hospital births are in very rural areas.

Stephanie believes knowledge is power and that with comfort, support, trust and privacy, birth can be simple and beautiful.

In 2008, Stephanie was introduced to a quality of therapeutic essential oils that she felt confident in using with her clients and their babies as a natural health solution. She has watched her clients’ health and comfort increase dramatically both physically as well as emotionally, with these gifts of the earth.

Contact I Am Published! so we can help you achieve the professional publication of your book.

For more on Stephanie Fritz, visit her website at TheEssentialMidwife.com

Ten Ways to Write a Book

 1. Make a resolution

Determine a number of days that you will set aside time to write in order to complete your manuscript. Spend a reasonable amount of time each day developing the material that you write. Write “on assignment” each and every day until your resolution has been completed and you have a manuscript.Ten Ways to Write a Book, IAmPublished.com

2. Questions and answers

Create a list of ten or twelve questions about a topic you are passionate about, then set about systematically answering the questions and writing ten or twelve pages about each question. Each “answer” becomes a chapter in your book.

3. Chapter of the month

Make a list of twelve topics that relate to a subject you want to write about, then make the time to write a chapter each month of one year to complete your book.

4. Interview style

It’s easier for some people to talk to someone about their passion than it is to write about it. Get a good friend to agree to spend ten to twelve sessions with you as you record what you have to say about one topic for each session. Transcribe what you said and then fine tune.

5. Go on your own writer’s retreat

Book a stay at a place where you will not be distracted, hold yourself hostage, and then write your brains out until your manuscript is completed.

6. Write another person’s story

Meet with a person whose story you want to write about and record what they have to say regarding ten or twelve topics that are pre-determined. Transcribe and develop the material later.

7. By an outline

Sit down and name your book, based on the subject. Break what you want to communicate about your subject into ten or twelve topics. Spend some time creating ten or twelve focus sentences that are all related to each topic. Develop more material about each of the focus sentences until you have said all you want to say.

8. Collaborate

Get a writing partner and set aside time to meet. Create a basic outline for your book and then take turns writing paragraphs.

9. Blog

Set up a blog site and write three posts a week about a topic or random subjects until you have compiled enough of your thoughts to publish a book. Categorize your posts as you write and organize the material into chapters later.

10. Let others inspire you

If you know of published books on a topic you are passionate about, have a look at some of them—don’t read them—just look at them. Without copying their words or the details of their material, use their table of contents as a model to gain your own inspiration. Re-name the chapters your own way and then put the book away and write your own thoughts and do your own research.

 

Contact I Am Published! so we can help you achieve the professional publication of your book.

In the comment section below, tell us why you want to write a book!

 

 

Teach Like a PIRATE

I Am Published! worked with author Dave Burgess to publish his phenomenally successful book, Teach Like a PIRATE: Increase Student Engagement, Boost Your Creativity, and Transform Your Life as an Educator.

Teach Like a PIRATE--Increase Student Engagement, Boost Your Creativity, and Transform Your Life as an Educator

 

We were able to provide Dave with a custom, professional, and eye-catching design for both the cover and the interior of the book that helped it garner widespread attention in education circles. We also took care of certain details, allowing him to stay focused on other parts of his career.

The work we did on Teach Like a PIRATE allowed it to be marketed effectively and successfully, so much so that it has repeatedly made the New York Times Best Seller List in Education books. Additionally, it has been reviewed by and featured in many educational publications.

As an award-winning U.S. History teacher at West Hills High School in San Diego, California, for more than sixteen years, Dave Burgess specializes in teaching hard-to-reach, hard-to-motivate students with techniques that incorporate showmanship and creativity.

Based on Dave’s popular seminars, Teach Like a PIRATE, his book by the same title offers inspiration, practical techniques, and innovative ideas designed to help teachers boost their creativity, transform their life as an educator, and increase student engagement.

Around The Edges, interior spread, pages 132-133 of Teach Like a Pirate: Increase Student Engagement, Boost Your Creativity, and Transform Your Life as an Educator.

 

 

 

 

 

Contact I Am Published! so we can help you achieve the professional publication of your book.

For more on Dave Burgess, visit his website at DaveBurgess.com.

12 Reasons You Should Write a Book

12 Reasons You Should Write a Book

 

The fact that you are on this blog site shows you are curious and that it has entered your mind to write a book before this moment in time.

Even though it may not be a brand new idea, you’ve taken an important step by browsing and seeing what you can learn.

No doubt, you’re looking for some kind of encouragement that would lead you toward making some kind of commitment or at least moving ahead from where you are now.

Read these 12 Reasons Why You Should Write a Book and if you are feeling even more adventurous, look around our website. Be sure to contact us if we can help!

 

1. To share your expertise

2. A book is the best possible image development tool to help you build your business

3. A book is a great product to sell through a blog, seminar or speaking engagement

4. As the basis for other creative works, such as a movie, play, speech, etc.

5. To set yourself apart from your competition

6. To create a legacy

7. Because you have a story to tell

8. To help others do something better

9. If anyone has ever told you that you should

10. For the purpose of documenting an experience

11. To memorialize a person

12. To fulfill a dream…because it’s an awesome feeling to publish your vision

 

In the comment section below, tell us why you want to write a book!